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Discover your

The 'Y' in CUP of JOEY stands for something powerful – your WHY. It's not about what you do or where you work. Your 'Y' is the fire that gets you out of bed in the morning, the impact you dream of making, the legacy you hope to leave. It's your personal north star that guides both your present and your future. Everyone has a WHY, even if they haven't put it into words yet. Let's discover yours.

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Share your "Y"

Step 1

Reflect on Your Peak Moments

Think about 2-3 times in your life when you felt most alive, proud, or fulfilled. These could be personal or professional moments. What were you doing? Who were you helping? What made these moments special?

Step 3

Consider Your Daily Fire

Now, think about what naturally energizes you in your day-to-day life. What activities or conversations make time disappear? Consider which problems in the world stir your emotions or spark your desire for change. Reflect on what you'd gladly do even without compensation. These natural gravitational pulls often point directly to your 'Y'.

Step 2

Find Your Patterns

Take a closer look at these peak moments in your life. What specific impact were you having on others during these times? Search for common threads that weave through these experiences. Pay attention to the unique contributions you were making that felt truly meaningful. These patterns often reveal the core of your 'Y'.

Step 4

Craft Your 'Y' Statement

Ready to share it? Use the form to submit your statement and join our movement of people who live with purpose and for good. *Remember, your 'Y' is a living thing – it might evolve as you do, and that's perfectly okay.

Now, put it all together using this simple format: "My 'Y' is to [ your contribution, what you do best ] so that [ the impact of your contribution, how it changes things ]."

​Tips:

  • Keep it simple and clear

  • Focus on contribution and impact

  • Make it broad enough to stay relevant as you grow

  • Ensure it resonates emotionally with you

  • Avoid mentioning specific jobs or roles

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